Cities sometimes see new businesses come and go after very brief lives. In many cases, the business creators had a build-it-and-they-will-come belief, and they were surprised when, after a grand opening, crowds did not frequent their new businesses.

The failure problem can often be reduced to one thing, namely, the refusal to do the work necessary to create third and fourth level connections. Joining the Chamber of Commerce and telling friends and family, though useful, are not enough to create healthy traffic through a business, new or old.

Continue reading How to Build Fourth-Level Connections, Pt. 2 →