Cities sometimes see new businesses come and go after very brief lives. In many cases, the business creators had a build-it-and-they-will-come belief, and they were surprised when, after a grand opening, crowds did not frequent their new businesses.
The failure problem can often be reduced to one thing, namely, the refusal to do the work necessary to create third and fourth level connections. Joining the Chamber of Commerce and telling friends and family, though useful, are not enough to create healthy traffic through a business, new or old.
Continue reading How to Build Fourth-Level Connections, Pt. 2
I’ve been thinking about the way that human beings connect with each other, particularly how to turn simple-addition connecting into multiplication. I haven’t done a scientific study, and my observations may be purely anecdotal. Nevertheless I think that there may be some warrant to the truth of these observations.
First level connections are the simple daily interactions we have which arise as a result of our usual daily activities. The checker at the local grocery store is a first level connection. I call these connections, “bump-into’s” because they are generally not intentional beyond the need to go buy some milk or new shoes or gas or to register for a course.
Continue reading How to Build Fourth-Level Connections