Yesterday our new BNI leadership team got its official training for the new BNI year that begins on Thursday. The Director of BNI Central Valley came down for the 3 hour training, and we met at a local business’ conference room.
I have to say that I am really impressed with the quality of BNI ideas and training. Part of the reason that BNI is so successful is that they invest heavily in keeping members trained and up to a certain (expected) standard of performance.
New members have to receive MSP (Member Success Program) training in order to be able to do the extended 8–minute infomercials. The MSP program gives some basic information and skills. It helps you to form your ideas for your infomercial so that it is as effective as it can be.
Occasionally an area BNI chapter will host a 2–hour conference on some subject relative to marketing business. BNI members are encouraged to attend and to think of it as attending a marketing meeting for your company where all the attendees are members of your marketing department.
BNI leaves nothing to chance. Everything that is done has a purpose, and that is to make each member as effective a marketing agent as possible. Which makes me wonder why more organizations, including churches, do not invest in the training of their people in the same way.