Guerrilla Marketing

A few weeks ago I was greeted by a full-page ad in the Merced Sun-Star announcing that Jay Conrad Levinson would be speaking at Merced College. I have his book, Guerilla Marketing, so I knew that the $25 being charged for the seminar was a huge bargain. I checked my calendar and called the college to reserve my spot.

Levinson is known and respected internationally as the guru of small business marketing. His ideas are inexpensive, easy to do, and very effective in gaining the attention of prospective customers. They are also quite applicable to non-profits and to churches.

I told people about the all-day seminar. I said that it would normally cost them $150 to attend such a conference. I told them who was hosting it and where to call. But on the day of the conference, only about a third of what the College and sponsors were expecting showed up.

I know it had to disappoint the sponsors and the College. Only one third of the expected crowd to hear a world-class speaker. You could tell by the calibre of the people at the conference that these were determined and committed folks. And their lives would be enhanced by what they learned that day.

Comments are closed.

Powered by WordPress.com.

Up ↑

MonoLogue

Writing is life!

The Lettered Paradise

Yamini writes...

Perfect Chaos

The Philosophy Blog of Steven Colborne

Dining with Donald

Donald on Dining in and Out.

BGR

Tech and entertainment news, reviews, opinions and insights

Three Practices

When people like each other the rules change....

Pete Enns

Just another WordPress.com site

john pavlovitz

Stuff That Needs To Be Said

Jesus Creed

Writing is life!

Experimental Theology

Writing is life!

Dei-liberations

Thoughts on God and World

%d bloggers like this: